Get ready, Middle East and North Africa – the football revolution is officially heading your way! In a massive move, SURJ Sports Investment and the Kings League have just dropped a bombshell partnership to launch Kings League MENA. That’s right, Gerard Piqué’s electrifying 7-a-side football competition is expanding, and it’s set to unleash a brand-new sporting spectacle in the Arab world later this year, with Saudi Arabia proudly stepping up as the host nation for the inaugural showdown!
This isn’t just another league; it’s the seventh jewel in the global Kings League crown! This powerhouse collaboration between SURJ and Kings League is all about fusing the region’s incredible football passion with cutting-edge digital content and unforgettable live events. We’re talking about a total game-changer for how fans experience the beautiful game!
Get Ready for the Reveal: Teams, Owners & Talent Hunts!
The hype is building! Details on the Kings League MENA teams, their high-profile owners (you know the Kings League always brings the star power!), and the full competition structure are set to be unveiled SOON. What’s more, get ready for a massive talent search across the region! Trials, selections, and events are being cooked up to discover the next generation of football heroes and content creator legends in the Arab world. This is your chance to shine! Sign up for updates at kingsleaguemena.com
This announcement isn’t just big; it’s a landmark moment for sports entertainment in the MENA region. Kings League MENA is designed from the ground up to be a blockbuster: think top-tier football, wild gamified rules that keep you on the edge of your seat, and iconic team owners from the heart of the streaming universe. The mission? To captivate younger generations and forge an insane new level of connection with fans.
And the numbers don’t lie: over 80% of the Kings League’s 30 million+ global followers are under 34. In Saudi Arabia, nearly 70% of the population is under 30. This league isn’t just adapting; it’s made for the digital-first entertainment cravings of the region’s youth!
The Visionaries Speak: SURJ & Kings League CEOs on the MENA Expansion
Danny Townsend, CEO of SURJ Sports Investment, is buzzing about the launch:
“Kings League MENA is something absolutely groundbreaking for this region. We’re introducing a fresh approach that celebrates football rivalry while embracing the incredible creativity of digital influencers, fans, and today’s youth. This project perfectly showcases our vision at SURJ: investing in sports IP and platforms that deliver long-term value, supercharge the ecosystem, and connect with the next generation of fans in the area.” Learn more about SURJ at surjsports.com
Djamel Agaoua, CEO of Kings League, shares the excitement:
“We are absolutely thrilled to bring the Kings League to the MENA region through this fantastic collaboration with SURJ. Saudi Arabia is the perfect launchpad for a league that’s innovative, fan-centric, and built for the digital age. Together, we’re crafting a platform that blends sports, entertainment, and digital culture, perfectly tailored to the energy and ambition of this incredible region.” Visit the official Kings League site at kingsleague.pro
A Global Phenomenon Lands in MENA
Since bursting onto the scene in Spain in 2023, the Kings League has completely flipped the script on football for the digital era and younger audiences. Its jaw-dropping success has fueled rapid expansion into key markets like Mexico, Brazil, France, Italy, and Germany. We’re talking about a true global takeover!
And when the Kings League hosts a final? It’s an EVENT. Iconic stadiums like Camp Nou (90,000 screaming fans!) and Juventus Stadium (40,000 capacity!) have been sold out. The global ecosystem is also lit up by two epic annual tournaments: the Kings World Cup Clubs, where the top teams from each league battle it out, and the Kings World Cup Nations, where star players rep their countries.
The Kings League playbook is all about teaming up with streamers, influencers, and football megastars worldwide to crank up the fun and participation. This winning formula is now set to explode in the Middle East and North Africa. Just look at the current lineup of team leaders globally: Lamine Yamal and Jules Koundé (FC Barcelona), Kaká and Neymar Jr. (Brazil), Kun Agüero (Argentina), Bastian Schweinsteiger (Germany), and Aurélien Tchouaméni and Eduardo Camavinga (Real Madrid). Plus, global icons like Jake Paul (USA), Saudi Arabia’s own SHoNgxBoNg, and the legendary Ibai Llanos (Spain) are all in the mix. Expect big names for Kings League MENA!
This is more than just a league; it’s a movement! Are you ready for Kings League MENA? Who do you want to see as team owners and players? Let us know your thoughts in the comments below!
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